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Web Survey Bibliography

Title 10 ways to keep your panel respondents happy
Author Hardy, N.
Source Quirk's Marketing Research Review, January 2009, pp. 40
Year 2009
Access date 30.08.2010
Abstract

For many panel members, money can’t by their happiness. After analyzing data from thousands of surveys, the author found a number of common-sense satisfaction drivers that didn’t cost any extra money to implement, including: keep questionnaires simple; pre-test your surveys; avoid repetitive questions; and pay incentives promptly.

 

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Year of publication2009
Bibliographic typeMagazine article
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Web survey bibliography - 2009 (509)

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